You can add Keywords to OrderForms and Catalogs to help optimize end users search results. Below is an example of a Holiday Card using the keywords "Merry Christmas Card".
To add keywords to an order form navigate to the Options menu and edit the Meta Keywords
(Keywords for Catalogs are located on the bottom right for that Catalog's Properties.)
The more relevant keywords added to a particular Catalog or Form the easier it will be to find them.
Here is an example of searching a keyword (Christmas) for the above Order Form without having to hunt through the catalogs to find the relevant items. In this example we can see two Order Forms related to Christmas, this could also bring up a Catalog if it has the correct keywords.